Bodog Fight to debut on the score in Canada

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For Immediate Release
August 27, 2007

With a growing legion of loyal fight fans in Canada, Bodog Fight and Score Media Inc. (TSX: SCR) are pleased to announce that the hardest hitting mixed
martial arts show on television will now be available in Canada on The Score Television Network.
The Score
The Score is a national specialty television service providing sports, news, information, highlights and live event programming, and is available across
Canada in over 6.2 million homes.

“We are thrilled to be partnering up with The Score,” said Calvin Ayre, the billionaire founder of Bodog Entertainment.

“As a Canadian myself, I know first hand how passionate the country’s fight fans are, so I am especially pleased to be able to bring them Bodog Fight from
coast to coast.”

“This is exciting news for our viewers,” said Anthony Cicione, VP Programming at The Score.

“We believe Bodog Fight is helping to take the burgeoning sport of MMA to the next level, and we are proud to help spearhead this effort in Canada.”

The Score will begin airing Bodog Fight: Costa Rica Combat on September 4, 2007, with new shows each Tuesday at 9 p.m. / 8 p.m.
Central, repeating on Thursdays.

All episodes of the Bodog Fight series are also available worldwide through streaming video at
BodogFight.com, with behind-the-scenes exclusives, fighter bios and additional footage only available online.

About Bodog Fight

Since its inception in 2006, Bodog Fight has become one of the heavy-hitters in the world of mixed martial arts. Created by billionaire entertainment
mogul and longtime MMA enthusiast, Calvin Ayre, Bodog Fight offers viewers a unique combination of action and allure from exotic locations throughout
the world. Bodog Fight can be viewed in 100 million homes across North America and around the world on
Bodog.TV. Some of Bodog Television's other programs include: a poker lifestyle and reality show, Calvin Ayre Wild Card Poker I and II; and a million-dollar indie
band search competition, Bodog Battle (BodogBattle.com). BODOG is a registered trademark of Bodog Entertainment Group.

About Score Media Inc.

Score Media Inc. (TSX: SCR) is a media company committed to creating consumer value through creative solutions, technology,
and innovation in response to sports fans’ growing desire for increased participation in their consumption of sports content. Score Media’s main asset
is The Score Television Network , a national specialty television service providing sports, news, information, highlights and live event programming,
available across Canada in more than 6.2 million homes. Score Media also operates Hardcore Sports Radio, a satellite radio network available across
North America on SIRIUS Satellite Radio, and other interactive assets including thescore.ca, Score Mobile, and Score Poker.


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