ECW lives on through 2008

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SCI FI CHANNEL REUPS WWE®’S ECW® THROUGH 2008

New York, N.Y., October 23, 2007 - SCI FI Channel and World Wrestling Entertainment® today announced that the hit program, ECW (Extreme Championship Wrestling®,
will continue on the network through 2008.

WWE is also the producer of the No. 1 weekly basic cable TV series, “Monday Night RAW®” on USA Network.

This year (Jan-Sept), SCI FI has been the #1 cable network for men ages 18-34 in ECW's Tuesday 10pm time period.

For more information go to ECW.com http://www.wwe.com/shows/ecw/ and www.SCIFI.com.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster
movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently
in 85 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

World Wrestling Entertainment, Inc. (NYSE: WWE), is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New
York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com .

Media Contact: Sallie Schoneboom, SCI FI Channel, 212-664-3467 Bill Brennan, SCI FI Channel, 212-664-4898
Gary Davis, WWE, 203-353-5066 Investor Contact: Michael Weitz, WWE, 203-352-8642


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